New Topographics: A Personal Project
This style of photography, known as New Topographics, was popularized in the 1970s and recognized by George Eastman House in Rochester. Fifty years later, the movement, including iconic photographers like Louis Baltz, Frank Gohlke, and Colorado's own Robert Adams, continues to influence modern photography.
People often ask if I still have a passion for photography outside of my commercial headshot and portrait work. The answer is a resounding yes! For over a decade, I’ve embraced New Topographics as a personal project, capturing urban landscapes, natural spaces, and architectural subjects, both in Denver and across the United States. This creative outlet keeps my photography fresh, so my business portraits never lose their edge.
Though the pioneers of this style shot in black & white, I believe color adds a unique depth to the narrative. This ongoing exploration of New Topographics feeds my creativity, and I regularly share this work on my Bluesky at @trantow.bsky.social. You can follow my personal photography journey there.
But here’s the thing: just because my commercial work is polished doesn’t mean I need a fancy setup to capture great photos. Sure, I love my high-end gear, but I’ll let you in on a little secret: you don’t need the latest and greatest tech to take amazing photos. In fact, some of my best shots were taken on an iPhone. It’s not about the camera; it’s about the eye and the vision. A great photograph is less about the gear and more about how you see the world—and how you choose to tell that story.
When it comes to picking photography themes, think about what inspires you. For me, it's the intersection of nature and human-made environments—those moments when the lines blur, and you can almost feel the pulse of the place. If you're exploring New Topographics, you’re looking for the mundane—the everyday spaces that people often overlook. A warehouse, a parking lot, or a forgotten alleyway. They might seem boring at first glance, but look again. The magic is in the details.
This ongoing exploration of New Topographics fuels my creativity. It’s the perfect escape from the more polished, commercial side of photography. I share my journey on Bluesky at @trantow.bsky.social—and if you’re into seeing a mix of quirky urban shots and landscapes with a little touch of humor (because, let’s be real, we all need a bit of levity), give me a follow.
These personal projects keep my professional portraits sharp, so when I’m out on location with clients or capturing a branding session, my approach is always fresh. It's about seeing the world from a different angle and knowing when to zoom in on the details—whether it's the light hitting your subject’s face or the lines of a building that perfectly frame the shot.
Photography isn’t just about the gear or the subject—it's about perspective. And I’ve learned over the years that the best shots often come when you’re not trying too hard. Keep it simple, and the rest will follow. So, the next time you pick up your phone or your camera, remember: it’s not about the equipment, it’s about how you use it. And the world is full of stories waiting to be captured.
