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Category : Food Photography

Do You See What I See?

Why, why, WHY do we sometimes see different things on our monitors? Occasionally I hear about image brightness or color. Surprisingly though, not too often. When I edit an image, do you see it the same way I did? Depends. Computer monitors, like almost anything else in the world of tech (thermostats, tire inflators, your Subaru’s speedometer), need to be calibrated to be consistent. What does that mean? Calibration means setting up a device to a specific set of standards. […]

Is Your Photographer Insured?

You make sure the gardener, cable guy, plumber, and roofer are insured, right? Often trade licensing carries a liability insurance requirement, but photography does not. You should still require it. Liability means that if the photographer, or any other contractor working on your property, breaks something or hurts someone, they will be responsible for it, not you or your company. Altitude Arts carries $2 million in liability, plus other additional coverage. Here’s a standard “Acord” certificate. Once you confirm that […]

Gotcha Covered: How Altitude Arts Backs Up Our Work

Stop worrying. That’s my gig. Nobody thinks more about lost files more than me. And that should give you peace of mind! That and the fact that Altitude Arts’s backup system is battle-tested. Here’s why your files are safe: Every shoot, as it’s put onto my editing computer, immediately starts backing itself up both locally and in the cloud. Just copying the files onto my machine puts them in five—FIVE—places: Two cards in the camera My editing machine My local […]

How Do I Save My Pictures?

Good question. Our new system is cool and fast, but those little CDs that used to come in the mail (a week later)? Well, you probably won’t miss them. So here’s a step-by-step guide to saving and backing up your shoot. Enter your final shoot (not proofs) URL and password. Note the download button. Click “Download” then “Select All” That’s it! They’re on their way to wherever your downloads go. You can download individual files as well—Just select them one at […]

Amazing Cakes

Freelance Art Director Dylan Kiszlowski always arranges great shoots. This week, we were shooting cake product shots to be used on the set of  Last Cake Standing, a Food Network competition that shoots in Denver. They were going to be blown up to several feet high each and featured prominently! Rachael from Intricate Icings hosted us in her Erie, Colorado studio where we set up early on a weekend morning, and waited for her amazing creations to come rolling out […]

A Day in the Candy Store

Another great Food Network shoot this week. Adam Gertler, host of Kid in a Candy Store, was in Denver to shoot an episode at Hammond’s Candies. The LA-based crew, helmed by director Gordon Recht, was in typical reality TV mode: Up early, blocked and lit by 9am, and rolling by 9:30. And they had a lot to cover. I shot both “hero” promotional and behind-the-scenes stills as Adam and the candy makers at Hammond’s made a 5 lb. lollipop, starting […]